If you are reading this, it is because you want to know more about me, so I hope I do not disappoint you. I love challenges, I am very restless and I believe that success is in the effort. I have training (and passion) in tourism and marketing, and I am currently deputy director at the Hotel Gran Bilbao, one of the largest hotels in the city and a benchmark in hotel innovation, where we like to do things differently.
I have also worked in the luxury hotel sector in Dubai, where I specialized in digital marketing and measuring results to improve decision making. I really like the management of tourist destinations, an area in which I have worked as a consultant and in tourist institutions such as Turespaña or the Basque Tourism Agency.