Day 1, Monday 22 November 2021

   Opening

   8:00 a.m. - 8:30 a.m.

• Karol Fajardo Mariño
  Director of the District Tourism Institute of Bogotá, Colombia.
  
• Mr. Antonio Massieu
  Chair of INRouTe - International Network on Regional Economics, Mobility and Tourism, Spain.
  
• Dr. Nagore Espinosa
  CEO of IN2destination research and consultancy firm, Spain.
  
 

   Keynote Speech

   8:30 a.m. - 9:00 a.m.

 
• Dr. Ulrike Gretzel
  Senior Fellow at the Center for Public Relations at University of Southern California, USA.
  
 

Session 1: Destinations using data to make decisions towards competitiveness, sustainability and inclusiveness.

 

   9:00 a.m. - 11:00 a.m.

• Dr. Donna J. Keren
  Senior Vice President, Head, NYC & Company’s Research Unit, USA.
  
• Ms. Ana Moniche
  Senior Officer of the Statistics and Market Research Area for the regional Government of Andalucía, Spain.
  
• Ms. Cristina Mugica
  General Director of Territorial Competitiveness and Tourism, Department of Economic Promotion, Provincial Council of Bizkaia, Spain.
  
   

Day 2, tuesday 23 November 2021

  _______________________________________________________________________________________________________________________  

   Keynote Speech

   8:00 a.m. - 8:30 a.m.

 
• Karol Fajardo Mariño
  Director of the District Tourism Institute of Bogotá, Colombia.
  
 

Session 2: Colombia advancing on sustainable measuring of tourism.

   8:30 a.m. - 10:00 a.m.

 
• Mr. Harold Rivas
  Director of the SITUR of Valle del Cauca, Colombia.
  
• Mr. Daniel Valencia
  Tourism Observatory Advisor of District Tourism Institute of Bogotá, Colombia.
  
 

Session 3: Presentations by selected authors

 

   10:00 a.m. - 11:00 a.m.

• Dr. Donna J. Keren
  Senior Vice President, Head, NYC & Company’s Research Unit, USA.
  
   

Day 3, wednesday 24 November 2021

  _______________________________________________________________________________________________________________________  

   Keynote Speech 3: "Data Revolution"

   8:00 a.m. - 8:30 a.m.

 
• Dr. Steve Macfeely
  Director of Data and Analytics at the World Health Organization - WHO, Switzerland.
  
 

Session 4: Data that helps respond to strategic questions to be competitive, sustainable and inclusive.

   8:30 a.m. - 10:00 a.m.

 
• Ms. Sira Puig
  Sitges Tourism Director - Sitges City Council, Spain
  
• Mr. Carlos Mercado Santiago
  Executive Director, Puerto Rico Tourism Company, USA.
  
 

Session 5: Presentations by selected authors

10:00 a.m. - 11:00 a.m.

• Ms. Sira Puig
  Sitges Tourism Director - Sitges City Council, Spain
  
   

Day 4, thursday 25 November 2021

  _______________________________________________________________________________________________________________________  

   Session 6: Companies measuring for better decision making to be competitive and sustainable. "

   8:30 a.m. - 9:30 a.m.

 
• Mr. Daniel Steel
  CEO at Ayrshire & Arran Destination Alliance - AADA, Scotland.
  
• Mr. Raúl Amestoy
  Deputy Director of the Hotel Gran Bilbao, Spain.
  
 

Session 7: What's next on tourism statistics?

   9:30 a.m. - 11:00 a.m.

 
• Ms. Sira Puig
  Sitges Tourism Director - Sitges City Council, Spain
  
 

Session 7: What's next on tourism statistics?

9:30 a.m. - 11:00 a.m.

 
• Ms. Sira Puig
  Sitges Tourism Director - Sitges City Council, Spain
  
   

Day 5 ,friday 26 November 2021

  _______________________________________________________________________________________________________________________  

Session 8: What's next? What else needs to be accomplished so that destinations and businesses become resilent to climate change, to pandemics, so that we further advance on tourism sustainability and tourism inclusiveness?

   8:30 a.m. - 10:30 a.m.

 
• Mr. Ivor Ambrose
  Managing Director of European Network for Accessible Tourism -ENAT, Belgium
  
 

Closing

 

   10:00 a.m. - 11:00 a.m.

• Karol Fajardo Mariño
  Director of the District Tourism Institute of Bogotá, Colombia.
  
• Mr. Antonio Massieu
  Chair of INRouTe - International Network on Regional Economics, Mobility and Tourism, Spain.
  
• Dr. Nagore Espinosa
  CEO of IN2destination research and consultancy firm, Spain.